we're about
indulging in the
extraordinary
[ From restaurants to cafés, lifestyle concepts to pop-ups—we build identities, campaigns, content, and experiences that make people stop, feel, and remember. ]
CLEARLY WE'RE
NOT NORMAL
[ OUR STORY ]
[SINCE 2025]
Founded by Khalil Khouri
the former Head of Marketing behind some of Dubai’s most awarded restaurants—including 3Fils, BRIX, and Bordo Mavi—Not Normal was born from a simple idea: The world doesn’t need more of the same.
From brand strategy and identity to storytelling, social campaigns, content, and on-ground experiences, Not Normal helps restaurants, cafés, and lifestyle venues carve their own lane—and own it loudly.
Everything is rooted in hospitality. The team understands what makes a concept memorable, what makes guests come back, and what makes a brand feel real.
This isn’t an agency that follows trends. This is a team that builds legacies—one bold idea at a time.
Our clients are dreamers who’ve poured their lives into building something special.
They understand that hospitality is personal, and that every interaction—from the font on a menu to the vibe on Instagram—matters. We partner with them to bring clarity, creativity, and consistency to every touchpoint of their brand journey.
